Job Details

Data and Analytics

GroupM

  • Montreal, Quebec, , Canada
  • 11/7/2019
Full Time

Description

Aids the activation team in measuring the success of media campaigns, comparing a performance to the client’s objectives and constantly seeking ways to improve the accuracy or timeliness of this measurement. Conducts client-specific analyses across all media channels and ensures that Wavemaker has access to the appropriate data. This could include building statistical models on how media affects key business outcomes. Routinely collaborates with the media team to arrive at recommendations supported by data and analytics. Develop and optimize machine learning models to support and strategize controllable factors based on exogenous and endogenous factors. Contributes to the design and measurement of new tactics deemed appropriate in furthering the client’s objectives.

Education

B.E / B.Tech

Specification

Minimum of two years of experience in a data management or marketing analytics role. Intermediate skills in writing and reading SQL, R and/or Python code. Intermediate skills in business intelligence tools such as Tableau, Datorama or PowerBI (minimum 1-2 years in building dashboards) Ability to query relational databases such as SQL Server or Azure SQL. Advanced working knowledge of Microsoft Excel and Microsoft PowerPoint. Experience in working with data from various media channels including digital, search engine marketing, social, and traditional (highly preferred). Experience in conducting business analysis to collect requirements from non-technical stakeholders, while managing their expectations at the same time. Experience in communicating technical terms to non-technical people, and helping them understand why change is required to achieve a specific goal or to complete a project.


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About Company

The Marketing Analyst will derive insights from data for Wavemaker brands, and will serve as the primary analytics contact for client teams. As such, they will be expected to make recommendations for

Industry

GroupM

Location

Montreal, Quebec,